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Search Marketing: Turning Your Website Outside-In to Increase Sales
Many companies are disappointed in the results they get from their Web site. They spent a lot of money on design and content...there may be thousands of unique visits recorded, but very few calls are resulting. Most companies have Web sites that reflect an "inside-out" orientation, what we in the search engine marketing business call "brochure ware." The original purpose was met, to provide information, but as a result, the Web site is like a flyer that is skimmed once and then thrown away.
All the money spent on attracting interest from prospects is wasted if the interest isn't reciprocated. Reaching far beyond a brochure, the Web provides a rich media environment and two-way data-driven communication. This should drive a Web site with an "outside-in" approach, one that is wrapped around the wants and needs of the prospect. Your web site is the most valuable real estate you own. The web provides a single point of access between you and your market--it can offer 360-degree visual tours, audio or video testimonials, brochures on demand, discount coupons, and client references--at the same time it can gather information about your prospect and deliver instantaneous, completely free follow-up. Read More>> |
Posted: 1:22 PM, Tuesday, July 22, 2008 |
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