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Coupons and Promotional Codes at 2500+ brand name merchants!
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Tools of Sales Promotion/ INTERNET
Sales promotion tools can be varied. They can be aimed at different target audiences: the consumer, the sales team and the trade. Whoever they are targeted to, they have one common goal: to increase sales. Since the sales function is the most important functioning of any marketing activity, sales promotions have to be taken seriously and have to be part of the strategic marketing plan of the brand. Let's take consumer-oriented sales promotions first.
These can be a price-off which is the simplest, easiest and probably quickest way to get a buyer's attention. It makes a buyer pick up the product, because he thinks he's saving by doing so. A variation on this scheme is the more-for-less or a prize-pack deal where there is additional product in the same pack. Or, there could be an offer of one pack free on every pack you buy. This too is a great incentive as far as the consumer is concerned. Somehow, it seems to stand out in shop shelves. Yet another tool targeted to the consumer is the free sample.
These can be in-store, out on the roads or can get into the home through a magazine, newspaper or mail. This is a great way to get the consumer to try the product. Who can resist getting anything free? Also through the same mode, you can get coupons to the consumer. If you offer a free ice-cream to a consumer when all she needs to do is cut out a coupon from the newspaper and present it at the store, she'll do it! Yet another way to keep the consumer coming back for more would be to start a loyalty rewards program. Read More>> |
Posted: 1:08 PM, Monday, July 21, 2008 |
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