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Cal State's Plan to Distribute Condoms via Newspaper Shelved
Stephanie Birditt, the Advertising Sales Director for Cal State Fullerton's college newspaper, the Daily Titan, recently came up with what was considered at the time to be a savvy marketing move - partnered with the Student Health Center, and advertised across campus, the newspaper would include a free condom with every issue of the November 14th paper.
The idea behind the free condom event was to raise awareness about safe sex on campus and highlight the benefits and services of the local Health Center on campus. According to the Daily Titan editors, the giveaway was part of an important initiative on the campus to raise awareness about safe sex among young college students.
The brilliant idea, however, quickly dissolved into a bit of a PR nightmare for the school when administrators for both the college and the Health Center took issue with some of the advertising that the paper was doing for the free condom event. Marketing material showing two stick figures in missionary position was deemed offensive by the Health Center and they quickly backed out of the deal, saying that they did not want to be associated with any offensive imagery. In addition, the Dean of Students Bob Palmer took issue with the idea, and recommended that the paper include a free condom coupon inside the paper instead of an actual condom. This coupon could then be taken to the campus Health Center and, from there, they would pass out the free condoms. Read More>> |
Posted: 1:29 PM, Saturday, July 12, 2008 |
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