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It Marketing: Join Organizations
In IT marketing, personal referrals you're going to find are by far the most powerful way to get great prospects. Personal referrals are already in a lot of ways pre-sold and they already trust you. In the IT services business, unlike just selling a product, trust carries a tremendous amount of weight. In this article, you'll learn how to get more personal referrals for your IT marketing.
IT Marketing: The Trust Factor
People look for an IT consultant the same way if you were looking for a good dentist or a good internist or a good attorney or a good accountant. Yes, some people go to the Yellow Pages for that. Some people even look in coupon packs or billboards, but for the most part, especially when it's something that's really critical to your personal health or personal well-being or your business, personal word of mouth referrals carry a lot of weight. Read More>> |
Posted: 1:21 PM, Friday, May 9, 2008 |
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